Monday, March 18, 2013

Twitter, Facebook, a Website, Oh My

How to get started.

You’ve sold a book and have been told your best tool for selling digital books is a digital presence. But where to start.

Every author should have somewhere to call home on the internet. Do you build a website? Start a blog? Or should you tap into social media?

Or can you do all three?

Some key points to consider. Regardless of what you choose to do, think of your efforts from the reader’s point of view. For instance, if I wrote under the name Lisa Dawn, how will a reader find me on the internet if my website is

I see this problem most on Twitter. If your author name is not available, be sure to include your name on your Twitter header. In the marketing department at The Wild Rose Press we make continued efforts to reach readers through social media. However, many times when looking for an author to link a tweet or Facebook post, the author isn’t found. Only to discover later, the Twitter handle was nothing I could have ever guessed was the author of the book being tweeted. As an author, you want readers to easily locate you on both Twitter and Facebook.

If reading this post you realize you are hard to find on Twitter or Facebook, be sure to make is easy to see you are the author being searched for. Use your book cover as your avatar or wallpaper of your FB or Twitter page.

There are many ways to generate a presence on the internet. Not ready for the expense of a website? Or not sure how to get a website built. Try blogger (or another blog service). It’s easy to create pages on a blog for your books. The tools and options are limitless…and it’s free. It has public access without having to be a member of blogger and it’s interactive.

Facebook and Twitter are easy to maintain a high level of activity. Retweeting, sharing posts, finding and accepting friends and followers. Network with other authors and build your reader base.

Regardless of where you decide to make your internet home, be sure you’re easy to find for your readers. Always include your author name and buy links to your books. Remember that an internet presence is to connect with readers, network with other authors and to sell your books.

If you have questions, post them in a comment.

Lisa Dawn
Marketing Department
The Wild Rose Press


stanalei said...

Great post, Lisa. I have FB, Twitter, a blog and website. I also have set up author pages on Amazon,Shelfari and Goodread. I've felt like that is a sufficient internet presence, but I've wondered about other social network sites like Pintrest and Tibbr. Should I also be cultivating those? Thanks for your insights.

Denise Golinowski said...

It's amazing the simple things we miss. Social media is so "friendly" we forget it's also our business. Branding is so crucial. I hadn't thought to use my cover as my background on Twitter. I'm not a big fan of Twitter, but I do have a presence! I loved how it turned out. Thank you so much for the suggestion. Again, it's the simple things, or as they say, the devil's in the details!

The Wild Rose Press said...

I love Pinterest. It gives an added dimension into what you share with readers. Not only can you pin story boards on your books, but you can let readers into your personal tastes and styles by pinning recipes, clothing and other authors you read. I use my Pinterest for pleasure as much as for a marketing tool.