Ok, so you’ve sweated over writing your story, gone through the
torture of edits, navigated the tricky shoals of formatting and finally have a
published story. Now to let the world
know that it exists and find folks who will sing your masterpiece’s
praises. Simple, right? Definitely NOT!
Consider that a reviewer commits at least 1-2 hours, often more
like 3-4, to read and review a particular story. Combine this with the explosion of published
and self-published titles and it is no wonder that so many great titles are
lacking thoughtful reviews. A reviewer
who takes the time to give a thoughtful evaluation (more than...”I liked it” or
“this story was awful”) is quickly overwhelmed by requests and sadly, the joy of
having a new tale to read does not necessarily compensate for the need to
actually get recompensed for one’s time.
Start by reaching out to folks who have written to you praising
your work. Politely ask whether they
would be willing to write a review for you AND cross-post it to Amazon, Barnes
and Noble, Goodreads, the publisher’s site, etc. You might also want to ask if you can quote
it elsewhere in the event that you really like some of the things they say. Some reviewers have their own blogs and are
hospitable for authors to come by and visit, others charge to host or
advertise. Don’t forget to mention
(particularly if you are participating in a blog tour that features reviews)
that you have no issues with the reviewer writing a less than glowing review
but would appreciate the opportunity to be notified if the review considers the
story to be less than ‘good’. Diplomatic
requests to simply feature the title itself and post the less than
complimentary review later should be considered if you are participating in a
tour that is directing readers to that site.
In exchange, don’t forget to go by and visit those blogs that are
featuring your work. Vote ‘this review
was helpful’ on Amazon, ‘like’ it on Goodreads or Barnes and Noble’s site and
ask some of your friends or family to also vote. That’s an easy way to thank someone for their
time and hard work.
Cross-posting can be pretty frustrating...logging into sites,
dealing with the eccentricities of each one, fighting off (or at least learning
to ignore) the trolls that sometimes appear, so be grateful when a reviewer is
willing to cross-post a review. Don’t
forget to ask if they can put it on the publisher’s website as well (if
applicable). A thank-you note is always
appreciated...and it is even more thrilling if the review is quoted
somewhere...in your newsletter, on your blog...or...on your book itself. Reviewers are thrilled to see their words
being shared (you’re an author, you know how good it feels when someone likes
what you have written!) and once you have found someone who obviously likes
your work, try to keep the lines of communication open so that you can ask that
person about subsequent titles. Please
remember that this is a time commitment and try to give a reviewer a copy of
the title well in advance of when you want the review posted and then send a
polite reminder a week or two in advance of the preferred date.
Remember not to get into arguments with those who write critical
or hurtful reviews, better to take the high road and either thank them for
their opinion or ignore it completely but by all means, make sure you thank
those who are willing to write a review with constructive criticism as well as
those who are positive and supportive.
Above all, remember that every person has a different opinion so don’t
obsess over what is being written. If
there is something to learn, go ahead and do so, but if somebody is being
malicious, ignore it, remember that there are plenty of nutty folks in the
world!
--
ELF
Editor